In real estate investing, especially when dealing with creative financing strategies like seller financing, owner financing, or subject-to (SubTo) deals, following up with motivated sellers is one of the most important things you can do. But here’s the catch: following up once or twice just isn’t enough. If you want to land gold deals—those rare opportunities that turn into highly profitable investments—you need to follow up at least six times and use at least six different media types. In this blog post, we’ll dive deep into the importance of follow-up and how you can use a multi-channel strategy to find motivated sellers and close more deals.

Why Follow-Up Is King in Real Estate Investing

Following up is often overlooked by many real estate investors. Some make an initial offer or send a text but never hear back from the seller. The truth is, motivated sellers often need more than one touchpoint to make a decision, especially when they’re considering creative financing options like seller finance or SubTo deals. These deals are rare but highly profitable if you’re willing to work for them.

When you reach out to a seller using multiple methods, you stay on their radar and increase your chances of closing the deal. Whether they’re struggling with mortgage payments, looking for a quick sale, or interested in owner financing, follow-up is crucial.

The Six Follow-Up Methods You Must Use

Here’s a breakdown of six follow-up methods that I use to land motivated sellers. I recommend using all six to maximize your success.

1. Email Follow-Up After your initial conversation with the seller, send a follow-up email summarizing your offer or proposal. Emails are easy to send and provide a written record that the seller can refer back to. Plus, it’s a non-intrusive way to keep your offer in front of them.

    

2. Text Message Follow-Up People are glued to their phones, making text messages one of the most effective follow-up methods. A quick message reminding the seller about your offer or checking in on their situation can reignite the conversation.

    

3. Handwritten Letters In the digital age, handwritten letters stand out. Sending a personal note can add a touch of sincerity and show the seller that you’re serious about helping them. This method is especially useful if they’ve been hard to reach through phone or email.

    

4. In-Person Visit Sometimes, nothing beats showing up at the seller’s property with a flyer or leaving a note on their door. This extra effort can make all the difference, especially when the seller is local and may appreciate the personal touch.

    

5. Facebook Retargeting With Facebook retargeting ads, you can stay in front of sellers even when they’re not actively thinking about selling. By using their contact information, you can serve them ads reminding them of your offer, keeping you top of mind.

    

6. Phone Calls Don’t forget the power of a good old-fashioned phone call. Sometimes, it’s the best way to get a quick answer or move the conversation forward. Make sure to use my free Ninja Phone Script (available at MyRealEstateDojo.com) to filter out unmotivated sellers during these calls.

    

The Importance of Persistence

Most deals won’t close after the first contact. Sellers need time to consider their options, especially when it comes to creative financing strategies like seller financing, owner finance, or wraparound mortgages. This is why persistence is key. By following up multiple times using different media types, you show the seller that you’re serious and willing to work with them to find a solution that benefits both parties.

Remember: motivated sellers are like gold in dirt—you’ve got to dig a little to find them. A single phone call or email won’t uncover these hidden gems. It’s the consistent, multi-channel follow-up that turns these leads into deals.

How to Identify Motivated Sellers

It’s not just about how often you follow up, but who you follow up with. During your initial conversations with sellers, use my Ninja Phone Script to ask key questions that help you gauge their motivation. Are they behind on payments? Are they looking for a quick sale? Do they understand creative financing options like seller finance, SubTo, or owner financing? By filtering out unmotivated sellers, you can focus your follow-up efforts on those who are more likely to close a deal.

Closing the Deal with Creative Financing

Once you’ve followed up and determined the seller is motivated, it’s time to talk terms. Whether it’s a seller finance deal, a subject-to arrangement, or a wraparound mortgage, creative financing allows you to structure deals that work for both parties without needing a traditional bank loan.

• Seller Financing: You make payments directly to the seller, bypassing the bank.
• Subject-To (SubTo) Investing: You take over the seller’s mortgage payments without officially assuming the loan.
• Wraparound Mortgages: You create a new mortgage that wraps around the seller’s existing loan.
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By following up persistently and negotiating terms that benefit the seller, you’ll close more creative financing deals and grow your real estate portfolio faster.

Conclusion: Follow-Up Is the Key to Finding Gold Deals

If you’re serious about finding motivated sellers and landing profitable deals, follow-up should be your top priority. By reaching out at least six times and using multiple media types, you’ll increase your chances of closing creative financing deals like seller finance, SubTo, and owner financing. Start implementing these follow-up strategies today and watch your real estate business grow!

Ready to learn more? Grab my free Ninja Phone Script at MyRealEstateDojo.com and get a copy of my book at TheNewFlip.com to master creative financing and take your real estate investing to the next level!