Mastering the 6x6 Success Method: A Game-Changer for Real Estate Investors

In real estate investing, success often hinges on your ability to follow up effectively with potential leads. Many investors make the mistake of contacting a lead once or twice, then moving on if they don’t get an immediate response. However, this approach can leave a lot of money on the table. To truly maximize your deal flow, you need a systematic follow-up strategy that ensures consistent and diverse communication with your leads. That’s where the 6x6 Success Method comes in.

What is the 6x6 Success Method*

The 6x6 Success Method is a powerful follow-up strategy that I developed based on years of experience in the real estate industry. It’s designed to help you close more deals by ensuring that you stay top-of-mind with your leads through consistent and varied communication. The method is simple yet highly effective: 

- **The First 6:** Contact each lead at least six times. 

- **The Second 6:** Use six different types of media or channels to reach out to them.

Why Consistent Follow-Up is Crucial

In real estate investing, persistence is key. Many potential sellers are hesitant or indecisive, and it often takes multiple touchpoints to build the trust needed to close a deal. By contacting leads at least six times, you increase the chances that they will choose to work with you when they’re ready to sell.

However, it’s not just about the quantity of your follow-ups—it’s also about the quality. Reaching out through different channels ensures that your message gets through, even if one method doesn’t work. For example, some people might respond better to a phone call, while others might prefer a text or email. By diversifying your approach, you increase the likelihood of making a connection.

Implementing the 6x6 Success Method

1. **Phone Calls:** The first step in the 6x6 Success Method is to pick up the phone and call your leads. A phone call is one of the most direct and personal ways to connect, allowing you to establish rapport quickly. Make sure to introduce yourself, explain how you can help, and listen to their needs.

2. **Text Messages:** After your initial call, follow up with a text message. Texting is less intrusive than a call and serves as a gentle reminder of your conversation. You can use this opportunity to provide additional information or simply check in.

3. **Emails:** Email is a versatile tool that allows you to share detailed information about your services. Send an email that outlines the benefits of working with you, along with any relevant offers or success stories. Make sure your email is well-crafted, professional, and includes a clear call to action.

4. **Postcards or Letters:** In a world dominated by digital communication, a physical letter or postcard can really stand out. Sending a handwritten note shows that you’re willing to go the extra mile and adds a personal touch to your follow-up strategy.

5. **Social Media Ads:** Social media is a powerful tool for staying in front of your leads. By running targeted ads on platforms like Facebook, you can ensure that your brand remains top-of-mind. These ads can be tailored to specific audiences, making them an effective way to reinforce your message.

6. **Follow-Up Calls:** After reaching out through various channels, it’s time to circle back with another phone call. This follow-up call is crucial—it gives you a chance to address any remaining questions or concerns and move closer to closing the deal.

Why the 6x6 Success Method Works

The 6x6 Success Method is effective because it leverages both persistence and variety. By contacting your leads multiple times through different channels, you increase the chances that your message will resonate with them. This method also helps you build trust, as repeated interactions demonstrate your commitment and reliability.

Moreover, the 6x6 method allows you to adapt your approach based on the lead’s responses. If a lead responds well to texts but not to emails, you can adjust your strategy accordingly. This flexibility makes the 6x6 method a powerful tool for closing deals in a competitive market.

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