How to Leave Voicemails That Close Deals (Cold Calling Guide)
Hey gang, this is Mike with My Real Estate Dojo. Today’s lesson is crucial for real estate investors focusing on seller financing, subject to (subto) investing, and owner finance strategies. We'll dive into how to leave effective voicemails that prompt potential sellers to call you back, helping you close the deal.
Why Voicemails Matter in Real Estate Investing Cold Calling
In real estate investing, whether you're cold calling new leads or following up, the majority of your calls will go to voicemail. Leaving a compelling voicemail can be the difference between a lead calling you back or ignoring your message. Let's break down the do's and don'ts of voicemail etiquette to enhance your lead generation efforts and get free leads.
The Wrong Way to Leave a Voicemail
Many real estate investors make the mistake of leaving vague and impersonal voicemails. Here are a few examples:
- "Hey, this is Mike. Please give me a call back."
- "Hey, this is Mike with Mr. Investor. Please call me back."
- "Hey, this is Mike with Mr. Investor. I'm interested in buying your house."
While the third example is slightly better, it's still not enough to entice a callback. These messages are too general and self-focused, which can make you come across as a telemarketer or spammer.
The Right Way to Leave a Voicemail
When leaving a voicemail, follow this formula to maximize callbacks:
- Introduce Yourself Briefly: Start with a quick introduction.
- State Your Interest Clearly: Express strong interest in the property.
- Offer a Solution: Mention the benefits to the seller.
- Repeat Your Phone Number: Ensure they can easily contact you.
- Express Confidence: Show assurance that they will call you back.
Here’s an example:
"Hi, this is Mike. I'm very interested in buying your property and can offer you top dollar for it. I'd love to come out and make you a cash offer on the spot. Please call me back at 214-555-6061. Again, that's 214-555-6061. Looking forward to speaking with you soon."
Breaking Down the Effective Voicemail
Let's analyze why this approach works:
- Introduction: "Hi, this is Mike." Simple and direct.
- Interest: "I'm very interested in buying your property." This immediately tells the seller you are serious.
- Benefit: "I can offer you top dollar for it and make a cash offer on the spot." Sellers want to hear that you are offering top dollar and can act quickly.
- Contact Information: Repeating your phone number ensures they can contact you easily. Different people remember numbers differently, so repeating it caters to various preferences.
- Confidence: "Looking forward to speaking with you soon." This projects confidence, suggesting that a callback is a given.
Avoiding Common Mistakes
- Overloading Information: Don’t overwhelm the seller with too much information about you or your company.
- Giving Offers in Voicemails: Never provide a specific offer in the voicemail. The goal is to get them to call you back, not to close the deal via voicemail.
- Unclear Numbers: Make sure your contact number is clear and repeated twice for better recall.
Implementing Voicemail Strategies in Subject To Investing
In subto or subject to investing, securing deals often involves direct communication with motivated sellers. By perfecting your voicemail strategy, you increase the likelihood of callbacks, allowing you to present your creative financing solutions and owner finance options effectively.
Final Thoughts
Leaving effective voicemails is an art that can significantly boost your lead generation and help you close more deals. As you hone this skill, you'll find that more sellers return your calls, opening the door to lucrative real estate investing opportunities.
For more detailed training on real estate investing cold calling and voicemail techniques, check out our courses at My Real Estate Dojo. Embrace the grind, refine your approach, and watch your real estate business thrive.
Remember, the key to success is persistence and continuous improvement. Happy investing!
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